Introduction of new models, delegation of procurement authority, launched SCM system, several big-budget action Orient home, are for the foreign occupation of China building materials giant building materials prior to pre-empt the market channels
Year 2002, the East the number of homes to shop the country into 14 by 4, which covered 14 stores in Beijing, Shenyang, Chengdu, Harbin, Qingdao, Jinan, Dalian, seven cities, the annual turnover of more than 2.4 billion yuan , said Zhang Hongwei has begun to outline "ten thousand shops" blueprint of the face of accelerated expansion in recent years in China, B & Q, OBI, Oriental home hope to seize the opportunities as domestic building materials supermarket chains in the real boss .
Introduction of new models
涓滄柟瀹跺洯鐨勫垱寤烘湁涓?釜妯℃澘锛岄偅灏辨槸缇庡浗鐨勪集娑?椹簱鏂拰闃跨憻?甯冨叞绉戝悎浼欏垱寤虹殑瀹跺眳璐ф爤锛圚ome Depot锛夈? In 1994, Zhang Hongwei visit to the United States, access to such materials to the supermarket business model concept, inspired, determined to come back to this mode after the Chinese building materials market, scouring the pot of gold.
To this end, Zhang Hongwei flashed a generous, not only the rapid introduction of two million U.S. dollars into the protocols and software, Home Depot, Home Depot has hired a senior officer as president of the Orient home, even the ads are full copies of the pattern. Orient Home opened at the beginning, to be relieved of parking 2 yuan per guest parking, which Home Depot to get one U.S. dollar in cash for each guest's approach.
瀹跺眳璐ф爤鐨勫熀鏈ā寮忔槸缁熶竴閲囪喘銆佺粺涓?畾浠凤紝瑙勬ā瓒婂ぇ閲囪喘鎴愭湰瓒婁綆銆?This model with the traditional rental booth rental fee than the lower prices and more assurance of quality and service, but the cost and operational risk management have to be much higher. Therefore, the success of low-cost building materials supermarket weight, and lowered the price depends on the size of the supermarket, the larger the store the more the conditions for negotiations with suppliers more favorable.
However, by 2002, the East homes in the country only four stores, one store turnover of 500 million yuan each year, add up to a total of 2 billion yuan. At that time, building materials market, not including engineering, there are only 120 billion home improvement. This gap can not make their homes in the East have a profound impact on the market, too, are in negotiations with suppliers are not dominant. And then there is no corresponding IT suppliers and Oriental home docking system, the size of the East to their homes is not enough, not affect the upstream suppliers.
This is the first to set up home with the Orient's mind far from commercial distribution channels. Together with OBI, B & Q chain giant and other foreign materials on the "fat were oil, building materials market," the coveted, Oriental home suddenly felt perilous.
涓嬫斁閲囪喘鏉?br />
Enclosure constantly shop for Zhang Hongwei do not come in handy. Zhang Hongwei rely on its parent company - has been on the A-share market to raise fund for the Eastern bloc, and finally in 2002 the East home to 14 stores open, but then "ten thousand shops" blueprint of the far than "10 stores a year," be accomplished much more.
Last year, Zhang Hongwei, chairman of the same from the east of Jinzhou Port Group subsidiary financial fraud case broke, the industry has begun to speculate on the East Group, strapped for cash. "Ten years thousands of stores," Zhang Hongwei with gold on it though is have the funding, however, the pressure is clearly not small.
Now it seems to reduce the cost of logistics management has become the primary source of profits, Eastern home the first initiatives is to delegation of procurement authority, the Group's sub-regional harmonization of procurement to procurement, reduce logistics radius.
In fact, building materials consumption habits, the harmonization of procurement have been very difficult. Building materials that consumers do not decide by themselves, but by their interior design company hired to make decisions to back them, thus causing the same general region of convergence of consumer habits, buyer's procurement takes on a regional difference sex. Received by consumers such as the overall kitchenware sales setback in Qingdao, the locals are mostly used to set first and then pick a good kitchenware door table.
In fact the market in Qingdao, a global low-cost procurement system, OBI, B & Q, and the Orient Home, Homemart 4 total local market share of only 15% -20%, accounting for a real strong position in the market's or the local market stalls, although loosely organized, accounted for 80% local market share.
To this end, the East took home almost a year to adjust product structure, 70% of local procurement of goods, In addition, because local suppliers are not as country as a supplier of complete logistics system, the East home only at Dalian, Shanghai, Guangzhou, three distribution centers, distribution centers in the radiation area, the first product to integrate, and then delivered to various stores in the region. This not only reduced their logistics costs, reduce supplier costs, operating income has gradually stabilized.
閲囪喘鏉冧笅鏀惧悗锛屼笢鏂瑰鍥?娓愯耽寰椾簡甯傚満锛屼絾闅忓嵆锛屼緵搴旈摼涓婇噰璐?鐗╂祦鐨勬晥鐜囧拰鎺у埗闂鍙堟垚涓轰笢鏂瑰鍥殑杩愯惀鐡堕銆?br />
Launched SCM
The expanded home of the IT director Zhaoying Jiang Oriental feel, "IT system is not good enough right away." As the system reasons, the oriental home store in Beijing would take at least 7 days to make up goods, and in Chengdu, even domestic suppliers, spent 20 days may not be able to load up. In 2001 the king appointed president of the East home on introduction in the United States use this model Home Depot, the shortest time replenishment less than 5 minutes.
鍚屾椂锛屼负浜嗚兘灏藉彲鑳藉悎鐞嗗張鍙婃椂鍦扮粰鍚勪釜鍒嗗簵瀹夋帓璐拱銆侀厤閫佸拰鍌ㄥ瓨锛岄泦鍥㈤渶瑕佸疄鏃朵簡瑙ｅ悇涓垎搴楃殑璐х墿瀛橀噺鍜岄攢鍞暟閲忥紝鑰岃繖浜涘姛鑳藉湪鍘熸湁鐨処T绯荤粺涓兘娌℃硶寰堝ソ鐨勮繍鐢紝骞朵笖瀵逛緵搴斿晢鍜屽鎴风殑绠＄悊涔熸樉寰楀姏涓嶄粠蹇冦?
It turned out that the Treasury has established the East home settlement center, at the end of Statistics monthly orders, sales, returns and other information, then clearing. Billing information after the faxed supplier after confirmation to write a check.浣嗗湪浼犵湡杩囩▼涓紝寰堝鏄撳嚭鐜颁紶鐪熸垨鏁版嵁璇樊绛夛紝閫犳垚涓嶅繀瑕佺殑鎹熷け銆?Scale, the Oriental home located in the country makes up more than 4,000 suppliers, the number of the previous two times, a real-time, accurate, open systems as necessary, the new SCM system is responsive to this demand.
鍚屾椂锛岀己璐х殑闂涔熷緱鍒颁簡寰堝ソ鐨勮В鍐炽? Now, SCM system, sales have been, opened on the supplier, each store's merchandise sales, inventory status, suppliers can be monitored. In this way, inventory of goods from the supermarket not only to manage, but also through the automatic replenishment by the supplier to control.浠栦滑鑳藉浜嗚В鍟嗗搧鐨勯攢鍞儏鍐碉紝閿?敭閲忓ぇ锛屼紒涓氬彲浠ラ殢鏃惰繘琛岃ˉ璐э紱閿?敭閲忓皬锛屼紒涓氬彲浠ュ強鏃舵敼鍙樼敓浜ц鍒掞紝鎵?湁渚涜揣鍟嗗湪淇濋殰渚涜揣鐨勫悓鏃跺張淇濋殰鑷繁鐨勫皬搴撳瓨銆?br />
Another benefit of opening up their homes in the East with suppliers in real-time interaction. SCM system provider designed specifically for communication between an interface, suppliers can upload a number of commodities through the system of detailed rules, use common sense and technical parameters. Store the information order, you can direct customers. Now customers can see the East homes online product information, most of them from suppliers.
Suppliers in the course of gradually "taste" out of the taste of the Orient home SCM, such as number of transactions than the larger suppliers in the past using the system very frequently, every day in real time decomposition of the business processing workload from Dahua small, they soon felt the benefits.
At present, Orient homes and key supplier Nippon docking system is doing, which means that the East home sales information can be established directly to the ERP system to the state, state can establish production plans accordingly. SCM further idea is to expand to the East to their homes stand among the state's ERP, so that they are very transparent business management.
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